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3 Reasons Why Sending Christmas Cards to Your Clients Is Important (And How To Make It Work)

Writer's picture: Jan MarinoJan Marino

Did you hear the news that nobody sends Christmas cards anymore? That we’re all too busy and caught up in our own lives to take a few minutes to send a friend, family member or client a festive message on an old-fashioned piece of card and envelope. Right? Well, maybe not. Sending Christmas cards has always been something of a tradition for many people across the world. The reasons as to why have historically varied; some see it as a way of staying in touch with friends and family, others see it as being cost-effective (as cards are cheaper than individual gifts) and some see it as simply being nice. With all this in mind, here are three things you need to know about why sending Christmas cards to your clients is important (and how you can make it work).


1. It’s a Great Way to Stay in Touch With People You Care About


There are many people we meet in our lives with whom we are lucky enough to forge strong friendships. Whether those friendships are with colleagues, neighbors, extended family or just plain old friends, it can be easy to let communication with these people lapse as time goes by. As new jobs, families and general busyness start to take over your life or business, it can be easy to let these people slip through your fingers. Sending Christmas cards is a great way to keep a connection with these people. It’s a simple way to let them know that you are still thinking about them and that you want to keep in touch; even if it’s just with a handwritten message on a card. For the people who receive your card, they are touched that you took the time and trouble to send a personal message, especially in light of how few do take that time.


2. Sending Christmas Cards Is A Cost Effective Way Of Saying Thank You To Your Best VIP Clients


There are plenty of ways that you can reward your clients for their business. Everything from gift cards to flowers, chocolates and more can be a great way to say thank you for their business. But if you’ve got a client base that isn’t necessarily made up of people who love getting fancy gifts, sending Christmas cards can be a cost-effective way of saying thank you for their business. It can be a simple way to show your appreciation for their loyalty, and a great way to keep them top of mind when it comes to future projects or products.



3. Sending Christmas Cards Is An Easy, Quick And Simple Gesture That Makes People Feel Good


There are plenty of ways to impress your clients and make them feel special. You can send them handwritten thank you notes, give them shout-outs on social media, or write reviews about their products or services online. But sometimes it can be difficult to find the time to do these things. Sentimentality aside, Christmas cards are an easy, quick and simple gesture that makes people feel good. It’s a simple way to brighten their day, let them know that you’re thinking of them, and that you want to keep in touch.


Wrapping up


Sending Christmas cards should never go out of fashion. It’s a great way for you to stay in touch with friends and family, as well as a great way to thank your clients for their business. When used right, sending Christmas cards can help you to forge and maintain valuable relationships that can last a lifetime. For more information on how to effectively send Christmas cards to your clients, speak to the team at HD Print & Marketing today by calling 352.477.1511.


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