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Reintroducing HD Print & Marketing - Helping You to Rethink Ink

Writer's picture: Jan MarinoJan Marino

Iconic printer Benjamin Franklin once said, “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”


Continual business growth is something that’s always expected but never really explained. How do you grow? When is the right time to take those bold next steps? These are questions that HD Print & Marketing in Ocala, Florida has contemplated and recently answered.


INTRODUCING MORE THAN INK PRINTING

In 2021, HD Print & Marketing opened its doors.


In just two years, the company grew steadily and became a well-known local print shop. This year they won the prestigious Best of the 352 awards in both Marketing and in Printing. Today, the company employs five people and is run by Owner Patrick Harlow. Joined by his daughter, Julianna Harlow, together, they’ve put their long history in the print industry to work and expanded the business.


“We’ve been growing steadily since day one, and although it was a goal to have five people on our team within the first five years, we have blown that goal wide open by meeting that goal by year two,” explains Patrick. “Another goal met has been moving to a much larger facility, which is one more step in getting us to that next level we’re after. We couldn't really offer vehicle wraps without the added space we now enjoy.”


A WINNING FORMULA FOR CONTINUED PRINT BUSINESS GROWTH

How does HD Print & Marketing continue to see steady growth? Their winning formula includes a honed-in focus on these three things.


1. NEVER STOP EVALUATING.

As the company has grown, HD Print & Marketing has seen a need for continual evaluation of its operations, never settling on a this-is-the-way-we’ve-always-done-it mindset.


“It’s not as bad as it sounds,” explains Patrick. “We simply started to evaluate what items we do best and what we could have more control over. For example, keeping our printing and in-house and outsourcing when it benefits the client most.”


HD Print & Marketing also does social media marketing and landing page website design. This has been a niche for them since the beginning.


“For most of our history, our website has just been, ‘Here’s some information about us. You can send us a file or a quote,’” explains Aaron. “But, we’ve invested in updating it to be a useful tool that people can use regularly and that we can advertise more through email marketing and so forth.”


2. NEVER STOP SERVING.

HD Print & Marketing prides itself on customer service and attention to detail.


“We all have a passion for serving our customers well,” says Patrick. “When we get to hear positive feedback from customers, it just spurs us on to want to do even more. Even in challenging situations, we strive to go above and beyond to resolve the issue. It's our goal to under promise but over deliver each time.”


Maintaining that passion for serving customers well can be challenging when you’re busy growing, but the team at HD Print & Marketing has set the goal within their sites.

“Scaling up without sacrificing the quality of our services is our number one priority,” says Patrick.


PARTING WORDS OF WISDOM

In closing, Patrick offers one additional nugget of wisdom worth capturing.


“Take care of your team. Evaluating and upgrading your systems and technology allows you to reduce the number of steps people are doing, freeing up their time and allowing you to grow more by redirecting attention into different areas.”


HD Print & Marketing is a success story of a local print shop growing into a leading printer in their area. Watching them push forward with newer technology and focus on what they do best is, and should be, an inspiration to all of us.

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1611 North Magnolia Avenue
Ocala, FL 34475

352-477-1511

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