~ from Adobe
We acquired this article from Adobe, whose products we use to design all our print materials. They had such good information, we decided to use it for our blog for the next three weeks to discuss Social Media Marketing.

There are many advantages to social media marketing, including brand recognition, audience engagement, and increased website traffic. Businesses failing to use social media marketing successfully are missing out on what could be a valuable part of their overall marketing strategy.
What is social media marketing?
Social media marketing is the use of social media websites and platforms to promote products and services and connect with audiences. Social media marketing (SMM) can help in building your company’s brand, driving website traffic, and increasing sales. According to Statista, increased exposure is the leading benefit of social media marketing, followed by increased traffic and more leads.
By getting more eyes on your brand, you can build a larger following and a loyal customer base. By the end of this article, you’ll have learned ways companies are benefiting from social media marketing and found inspiration for how your brand could better use it.
In this blog, we’ll cover 5 benefits of SMM and over the next couple of weeks, we will discuss 10 more benefits:
Improve your brand
Engage the audience
Promote customer service
Impact sales and conversion rates
Become a thought leader
1. Improve your brand
When done correctly, social media marketing can have a positive impact on your brand. It can help humanize your company while building trust, loyalty, authority, and recognition. By posting content that shows the people behind your brand as well as real users of your product, you can build brand credibility and trustworthiness.
People like to see authenticity. By living out your brand values and putting employee and customer needs first, your brand can stand out from the rest. Sprout Social found that company alignment with their own personal values was 74% more important to consumers in 2022 than the previous year.
2. Engage the audience
Social media is not only a good way to grow brand awareness, but it also offers companies the chance to engage, respond to posts, share user-generated content, and follow up with dissatisfied customers. Unlike traditional media like radio, television, newspapers, and magazines, social media allows customers and businesses to interact.
Getting customer perspectives on your products and services is easier than ever, thanks to social media. You can share new content and get immediate feedback on your company’s offerings, as well as see what people are saying about your company on their own accounts.
Some companies respond to posts in a sweet, wholesome way. Others choose to troll competitor accounts and joke around. Social media gives brands and customers a chance to express themselves in the moment. Engaging with your followers on social media can show that your company cares about customer needs through personalized interactions.
3. Promote customer service
Your company may already have chat, email, and phone lines dedicated to serving your customers, but social media is another great way to connect. Additionally, since the criticism you receive over social media is very public by nature, a well-timed and thoughtful reply shows your broader audience that you’re listening to feedback and responding. Providing a resolution to an upset customer not only increases the chance of that customer shopping with your company again — it also shows other consumers the type of service you offer, building trust and loyalty.
While the relevant department or individual may not be the person sharing the posts, it’s important that customers are able to request help over social media and be guided to the proper support location. Social media users expect brands to be available via social media to answer their questions, and about half of users expect brands to provide a response within three hours.
4. Impact sales and conversion rates
Successfully marketing your brand or a specific product on social media should have a positive impact on sales and conversion. Ultimately, of course, that’s the goal of spending on any type of marketing.
While many of the leads gained from social media are considered top-of-funnel, industry research has found that the average person spends 147 minutes — or nearly two and a half hours — on social media each day. This means your content will be seen widely and if effective, it can compel viewers to become customers.
5. Become a thought leader
Social media platforms offer your company a voice. Whether you’re posting insightful content on LinkedIn, taking a stand on Twitter, or sharing news through Facebook, social media allows your company to become a thought leader, building trust and loyalty among your customers.
Social media is a great place to share your thoughts on current events and help your brand stand out as a leader in your respective industry.
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