Worldwide, the commercial printing market was valued at over 400 billion in 2019, according to Businesswire. It is expected to go up to more than 460 billion by the year 2025. And the industry that prints the most hard copy collateral is the packaged food industry ($19.9 billion), followed by medical and pharmaceutical ($18.8 billion) and publishing ($12.4 billion). What follows is more detail about how the top industries use commercial printing services to their benefit.
The Packaged Food Industry
The grocery store is likely to have been produced using commercial printing. From food labels and product packaging to marketing materials, brochures, and other print collateral, the packaged food industry relies heavily on commercial printing to get its products in front of consumers.
Medical and Pharmaceutical
Commercial printing services are also heavily used by the medical and pharmaceutical industries to produce a wide range of materials, including brochures, marketing materials, patient education materials, and more.
Publishing
The publishing industry is another major user of commercial printing services. From books and magazines to catalogs and other publications, commercial printers are responsible for producing some of the most important written content in the world.
Automotive
Commercial printers are an integral part of the auto industry, and they benefit quite a bit from printed brochures. Car dealers, automotive repair shops and showrooms can all enhance their offerings by using these brochures to wheel & deal and entice customers. Dealer event materials like posters, banners, window clings, and hang tags are also frequently used.
Education
Another industry that uses commercial printing services a lot is education. Educational institutions rely heavily on the expertise of commercial printers for things like marketing materials, textbooks and other publications. Printed collateral helps educators convey complex ideas and information to students in an easy-to-understand format.
Financial Services
Commercial printing services are also heavily used by financial institutions for a variety of purposes, including marketing, brochures, signage, and more. They use it for a variety of functions, including customer communications and advertising materials.
Marketing & Advertising
Marketing and advertising materials are essential tools for businesses in all industries, and commercial printing services are an important part of their creation. Commercial printing services are also used extensively by businesses in the marketing and advertising industry. Whether it’s direct mailers, brochures, signage, or other marketing collateral, the industry supports about $3.8 trillion in related industries such as book sales, advertising and marketing.
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