The world is becoming more digital than ever before. Thanks to technological advancements like the internet, smartphones, and social media sites like Facebook and Instagram, it’s easier for your customers to connect with you than ever before. What we have found is that putting a tangible product - in this case a postcard - in the hands of your clients can build loyalty and trust. Postcard marketing ideas are not only convenient for customers who do not have access to the internet, but they can also act as an influencer to get your potential customers excited about your business. Here are some postcard marketing ideas that can help you win loyal customers:
1. Make friends official
Make your postcards official using a direct mail list and not merely a generic Resident or Current Occupant as an addressee. This will help you keep track of your postcards and ensure that you only send them to people who need to learn more about your business.
The wording on the postcard should be simple and concise, avoiding any unnecessary explanations. Postcards are a great way to make a quick and informal contact, so keep them informal and friendly. You can personalize the postcards by writing a message on one side but be sure to include your business address or contact information on both sides so that the recipient knows how to get in touch with you.
2. Keep it cute and simple
Many businesses send out their postcards using serious and formal language. While this could be effective on other platforms, letters and postcards have the advantage of being unplanned, off-the-cuff communication. If you are going to ship a physical product, then you may as well keep it simple and fun! Postcards that incorporate color and a cute design will make people feel a lot warmer towards your brand. Try to avoid using too much text as this can seem formal and off-putting. There are plenty of online resources that can help you create your design or you can always reach out to us for inspiration. If you are printing your own postcards, you can use coloring papers to give your design a personal touch. You can also add a small message to make it even more personal. You can place your postcards in public places around the city or use a curated mailing list for your target audience or neighborhood.
3. Provocative
Postcards that are provocative can sometimes be the key to getting someone to read your message. If you are looking to get attention, you may want to consider using provocative postcards as this can draw people in and make them curious about your business. Postcards that feature provocative images or features can be particularly effective. Many people have a certain image of what a postcard should look like, and if they receive yours and find a provocative image, they may just read your message. If you are trying to get someone’s attention by using provocative postcards, keep in mind that they should be tasteful.
4. Inspirational
Postcards that are inspirational are a great way to convey your brand’s values to your customers. Instead of focusing on your products, choose a theme that speaks about your purpose. For example, you could use your postcard to talk about how you are a positive force in the community. Or you could choose a message that speaks about how you are a source of support and encouragement for people who are going through difficult times.
5. Fun and entertaining
While it is important that your postcards convey a serious tone, it is also important to ensure that they are fun and entertaining. People often want their communication to be fun, and this is a great way to make your customers feel at ease when they receive your postcards. Postcards that are fun and entertaining will make your customers feel as if they are communicating with a real person, rather than a faceless brand. If you want to spice up your postcards, consider including a bit of humor.
6. Useful or Helpful
We have clients who want to stay in touch but don't have new information or a new product to announce. They use a recipe as a way to keep in touch and the clients are far more likely to hold onto that piece of mail because everybody loves a good recipe. We even have a client who uses homemade dog biscuit recipes to stay in touch. How about a seasonal recipe - something that'll keep you cool in the summer or a comfort food recipe for winter?
Conclusion
These postcard marketing ideas are not only convenient for customers who do not have access to the internet, but they can also act as an influencer to get your potential customers excited about your business. These postcard marketing ideas are not only convenient for customers who do not have access to the internet, but they can also act as an influencer to get your potential customers excited about your business.
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