Rethink Ink
You probably have a pretty clear picture of what printing is and how it’s used in your business, but you may not know the many ways that print can be used to promote your products, services, and brand. With so many businesses using digital marketing today, a printed piece can seem like an antiquated tool. But print is still a powerful marketing tool if you use it correctly. The trick is to use it as an opportunity to bring your ideas to life and rethink ink. Read on for some great tips on how to do just that!
Why use print in your marketing?
Print offers an opportunity to bring your ideas to life in a very real way. Digital marketing is all about messaging, but printed collateral lets you show your products or services in action. It truly is “real-world proof” of your ideas. Printed materials are also a great opportunity to let your customers experience your brand in a non-digital way. When your content is on a website or social media platform, it’s very easy to skim over it. Printed materials, however, force people to engage with your content – and that’s the best way to get your message out there.
Print is real-world proof of your brand’s ideas
Printed collateral is a great way to showcase your products, services, and brand. Let your customers see what your products and brand are all about. You can’t do that with just digital content, because it’s very easy to skim over words on a screen. Printed collateral, on the other hand, forces people to engage with your content. And that’s the best way to get your message out there. When people are flipping through a printed catalog or reading a printed brochure, they’re more engaged than when they’re skimming a website. Printed materials are also a great way to foster face-to-face communication with customers and potential clients.
Grow your business with printed collateral
It’s not enough to have a great product – you have to get people excited about it, too. Printed collateral is a great way to get people excited about your products or services. By creating printed materials like brochures, catalogs, postcards, or even business cards, you can showcase your products and create excitement around them. Creating printed materials is a great way to boost your sales and get the word out about your products or services. People who might not have heard about you will be able to see exactly what you have to offer. And they’ll be much more likely to make a purchase.
Print is a great way to showcase what you do best
Printed materials are a great way to showcase what you do best – think about what you’d like to be known for. By creating printed materials, you’re showing people what your business is all about. For example, if you’re in the business of creating websites for small businesses, you could showcase that with a brochure. Or if you’re a website design company, you could create postcards that detail your services and which ones are most popular.
Printed ads are still effective
Advertising with printed ads has been a staple of marketing for decades. It’s easy to think that such an old-school tactic is out of date when compared to digital ads. But let’s not forget that “older is wiser.” Advertising with printed ads is actually still very effective. In fact, some studies show that printed ads may be more effective than digital ads. Printed ads let you reach a very specific audience. You can target customers who are likely to respond to your ad based on their age, location, and interests. There are no such things as “general audiences” with printed ads. Printed ads also cost less than digital ads, making them more affordable for most businesses.
Wrapping up
Printed materials are a great way to bring your ideas to life. Printed ads are still effective, and printed collateral is a great way to get people excited about your products or services. With so many businesses using digital marketing, a printed piece can seem like an antiquated tool. But print is still a powerful marketing tool if you use it correctly. The trick is to use it as an opportunity to bring your ideas to life as you rethink ink.